Cheap Flights to Athens

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A glorious and magical  city  worshipped by gods and humans alike,  Athens  happens to be one of the most famous vacation destinations in Europe. With the sun shining over the city all year through, the climate is one of the best in that part of the world, making it an ideal place for tourism. There are several cheap flights to  Athens  plying on a regular basis, board one and embark on a vacation of a lifetime. This enchanting birthplace for civilization is laden with breathtaking views. If it’s not the magnificent landscapes that inspire you, the ancient and contemporary architecture will.

The city with distinct aspects is at once appealing and exciting. A walk around the famous historic triangle of Plaka, Thission and Psyri overwhelms you, a stroll in the old neighborhoods reveal the coexistence of different eras, and the mansions of yore, some well-preserved and some worn out by time present a striking contrast to the modern. The Greek capital dates back to mythological times and as a result the place is dotted with stamps of antiquity all through its surface. The city that you see in its entire splendor is a consequence of several influences, including ancient and medieval Greek, Roman, Byzantine and the contemporary era. Do a wise thing, come to the Greek capital equipped with a rather long stay, reason? The historical attractions are one too many. Start your journey with the South Slope of Acropolis, go on to the ancient Agora, visit the temple of Olympeion Zeus, spent a few hours admiring the Hadrian’s Arch and Library, go atop the Hill of Areopagus, the Hill of Philopappou and that of the Nymphs, and see Kerameikos. Attractions like Lysicrates’ Monument, Panathenaic Stadium, Roman Agora, Temple of Hephaestus, and the Tower of the Winds is also not to be missed.

Museums and art galleries showcasing creative arts are omnipresent throughout  Athens  with some giving a great insight into Greek archeology, history, modern art, while others dedicated to ceramics, music, railway etc. One of the unique selling points of  Athens  as a tourist destination is its close proximity to the whitewashed Greek islands. Enjoy one-day getaways, charming villages, ancient historical cities and equally fascinating and picturesque countrysides, each one with a varied color, culture and character. If you happen to be visit  Athens  with family, fret not. The city presents myriad options for all of you to enjoy together. These include parks and gardens, National Zoo, planetariums, educating and entertaining cultural centers, go-karting areas, and amusement parks. Places to stay and crash in are as varied as the attractions of the city itself. You can opt to stay at a luxurious five-star hotel, book yourself a bed and breakfast, stay in a holiday home or an apartment, or check into a cheap hotel accommodation. Culinary delights and gourmet foods can be relished and savored at any of the several world-class restaurants, or try a meal at the local eating joint, which is equally scrumptious and satisfying. For a prefect start to your holidays in Europe, come to  Athens  first.

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Greece Flights

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Athens, the capital of Greece is well connected to major international cities. The International Airport of Athens’, Eleftherios Venizelos, was inaugurated in March 2001 and was built to cater to the needs of a modern world. It is located 23 miles northeast of the city. It has 157 check-in counters and two runways that are 2.5 miles each. The airport can accommodate close to 600 flights a day. It has conference facilities, a post office, a hotel, courier service, banks, currency exchanges, ATMs and many stores and restaurants.

There are 5 international airports in Greece. They are situated in the major cities of the country namely, Athens, Corfu (Ionian), Heraklio (in Crete), Kos (Dodecanese) and Thesaloniki (near the region of Halkidiki). Some Greek islands are not directly accessible by flights. The best way to travel to these Islands is by organizing for a cab transfer from the Athens airport. The airfares to Greece between June and September and during holidays are comparatively more expensive. The weekend flights are also expensive. Of recent, many charter flights have begun operating to and from Greece. Most charter flights operate during summer.

Olympic Airways is the national airline of Greece. It operates daily flights from New York City and Boston to Athens. The approximate flight time from Athens to Los Angeles is 15 hours and from Athens to New York, 13 hours; Most European airlines connect North American cities with Greece via major European cities. Direct flights also operate from major European cities to Macedonia International Airport in Thesaloniki, Northern Greece, as well as to Corfu (Kerkira), Grete and Rhodes.

American and Canadian citizens entering Greece for a period of less than 3 months require a valid passport. There is no need to get a visa, though. Passport and visa requirements vary for tourists of different nationalities, and should be checked well in advance of the trip.

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Delivering Highly Successful Online Video and Viral Campaigns

There are many that say that the creation of high traffic viral campaigns is a science and not an art and that luck has little to do with it. There are arguments for and against, although there are some expert providers in this space who may ether agree or disagree with this argument and there are some that actually it is both a science and an art.

Recent examples of online videos going viral include:

Konyvideo– This video was clearly designed to go viral, but it is unlikely that the author thought that it would attract an audience of over 75 million viewers across the planet however was this because that it ticked the “Social Controversy” box?

Anfield Cat – This is a more uplifting online video clip, but I ask myself was the cat let out of the bag by accident or was it a cleverly designed video campaign by an animal lover who knew how to create and design a viral campaign.

1. Capture the Moment

There are several events that enable us to Capture the Moment and companies are using these events to project their brands onto the consumer. One example would be Paddy Power’s video campaign “Chav Tranquilizer’s“. This clearly combines humour with the traditional, more commonly viewed stiff upper lip event of the Cheltenham Festival.

Paddy Power has clearly captured the moment and integrated the content and the Cheltenham event with the brand making use of laughter and light humour.

2. High Quality and Relevant Content

Using the same Paddy Power example, the content and setting was clearly relevant in terms of the brand and capturing the audience in a funny way. This campaign was genuinely creative and the content was highly relevant to the target audience. This was clearly meant to be controversial which typically engenders “Social Sharing“;

3. Social Sharing

The Paddy Power campaign was clearly designed as a viral marketing tool; hence it was designed with Social Sharing in mind. People use all types of social sharing mechanisms, such as traditional email.

If you Google Chav Tranquilizer’s“, you will see comments about this campaign being banned on TV. This brings into play the “Social Controversy” approach, which has clearly been integrated into this video ad with a view to creating Social Conversations on a grand scale;

4. Brands and Products

It is vital that the content, the campaign theme and the setting are clearly identifiable and relevant to the brand and to the product. This is to ensure the brand and ultimately the end product engages with the target audience. Remember, not to be too commercial, this is generally a consumer put-off and will not engender “Social Sharing”. Viral campaigns are largely used to engender brand awareness; however brands are also now using online video advertising to launch products and services.

5. Consumer Attention Span

Content length is vital to get right. Too short and you can lose the message, too long and you can lose the audience. Therefore, it is important to ensure the first ten to fifteen seconds really captivate the viewer and at all costs avoid long load times for videos and games. Rememberevery consumer is just one click away from your competitor. With technology, consumers are becoming increasing impatient; hence their attention span is reducing.

capture your consumer, draw them into your world and make your message stick in their mind;

6. Viral Video Seeding

Unless the content is exposed to high numbers of users it is unlikely that the video advertisement will become a truly viral campaign.

To improve the likelihood of a truly viral campaign, it is vital that the video ad is properly seeded (geography / brand / product / context / relevance) with relevant distributors as well as with the highly known video viewing sites and blogs.

Once seeding is properly undertaken the content should take care of itself via “Social Sharing” hence on the basis that that the content works this will lead to a successful viral campaign;

7. Technical issues and bandwidth

Bandwidth has been an issue in the past but most providers have overcome this with much more robust technical solutions.

High volume viral campaigns would usually be viewed from sites like YouTube or similar video sharing sites; once the word spreads you then need to ensure that:

(i) other distributors have similar levels of bandwidth capabilities and that the quality of the content is not spoiled by bandwidth viewing issues;

(ii) the video ad formats you provide are used by the large majority of consumers and have minimum resistance to viewing; hence be wary of video formats that require special plug-ins or software upgrades. Use a few of the most common formats and ensure that consumer compatibility remains in the high ninety-nine percentile;

8. What’s in it for the Consumer?

The reason commercial radio and TV advertising has been and continues to successful is due to the fact that there is something in it for the consumer.

Radio stations generally play the latest and most popular music whereas commercial TV content is generally of a high-quality to attract a certain audience, with TV commercials being shown in between TV advertisement breaks. Therefore there is clearly something in it for the consumer with commercial radio and TV media.

However in the online world this is sometimes amiss as brands prefer their online video ads to be free of “Rewarded Media”.

Rewarded media has its place and can play an important part in terms of “Social Sharing” (everyone likes to receive and share a bargain with their friends). Whilst Rewarded Media seems to be a taboo in this segment it could play an important part for product launches and film releases especially if “Social Sharing” can be integrated someway with “Rewarded Media”;

9. Analytics and key metrics

All viral campaigns should have a campaign distribution plan. This is vital to ensure that the video ad achieves all of the targets and metrics that were initially set-out with the brand.

To ensure that all viral campaigns stay on plan, they should be properly tracked with continual analytics and using key performance metrics. This will help the advertiser to better understand the consumer audiences, who have interacted with the content, providing data such as times of use, places of use etc. Be wary of gathering too much information on potential consumers (for example email addresses) as this can turn-off your audience and create a barrier for the online video advertisement.

10. Continual Improvement

Post campaign evaluation is essential for continued improvement. This will enable you to ascertain important data such as: what has worked and what hasn’t, traffic sources, what consumers were saying in forums and social networking sites.

Try to understand why the video ad generated the level of traffic it did and this should enable you to identify key tools that can be replicated for a future viral campaign.

Business Travel Trends For Healthy Flying Are In The Hands of The Millennials

According to the American Express Global Business Traveller Survey 2013 if you are a business traveller and you sat next to me on your next flight there is a one percent chance that you would engage me in conversation, so much for business going social! Whether you would want to engage me in conversation is another matter but this article is not about me it’s about the developing trends in business travel from a healthy flier perspective.

The survey was conducted by American Express in the summer of 2013 with participants from the US, UK and Australia. Approximately 500 randomly sampled business travellers were surveyed in each country.

The standout headlines are

(1) As the global workforce goes through change the Millennials are beginning to make up a larger portion of it.

(2) As a group the Millennials value a better work life balance and are savvy about it while on the road.

(3) There is an added focus on relieving travel related stress.

Narrowing in on the US market the travel stress theme is specifically in evidence.

74% of travellers said they drank extra water to stay hydrated.

48% stretched on the plane.

44% use a hotel gym.

20% avoid alcohol.

The majority use a combination of diet and exercise to stay healthy while on the road and 41% supplement their diets with vitamins.

Even if it is only implied these figures show that more business travellers are beginning to recognise and value the correlation between flying healthily to arrive well, be productive and successful in business.

This can only mean good news for the healthy flying niche. If the influence of the Millennials as a demographic block is brought to bear the way the baby boomers have done for the last few economic boom cycles the healthy flying niche and other industries will be better for it. This period in time is all the more important because we have the makings of a perfect storm. We have an influential demographic that fliers and values health. We have challenged or non existing healthcare provisions which mean staying healthy and out of the healthcare system is at a premium. We have an epidemic of Autoimmune disease and we have Globalisation and Technology which play the roles of saint sinner and saviour all at the same time. There are more people taking to the sky that before, journeys are more stressful than before and the frequent flier has to negotiate all of this while still performing at the top of their game.

Globalisation is forcing the pace of change we are experiencing. The good about it is more nations are coming online as it were, the bad is it becomes an even more crowded marketplace to negotiate. The same applies with Technology it forces change but also brings an always on and in view aspect to our lives. How we are able to harness both of these forces to enable a better flying experience for health inclined frequent fliers is a million dollar question in more ways than one.

Some strides in this direction are already being made, I would expect efforts to continue in this direction with some seriously useful kit to be available to fliers. At the moment we have a few notable players. The Napwell sleep mask, the Re-Timer sleep glasses and Valkee LED earbuds are a few aimed strictly at jet lag or sleep trouble often accompanying jet lag. On the other hand there are technologies that have a native use which can be adopted by fliers for relief of some jet lag symptoms. Brainwave Apps and Barefoot Earthing Technology products are some of these second category technologies. The Photon shower revealed at a TED talk in 2013 sounded promising but is only a concept with no firm plans for production. The explosion of fitness gadget that work with the latest smartphones or stand-alone is a curve you can expect travel related gadgets to follow. There are actually some such gadgets already in the marketplace. The AirPlus Traveller Productivity White Paper on how to manage traveller productivity used such a product.

As I mentioned earlier the most potent indictment of the times we live in is to be found in the strong currents of change caused by Globalisation and Technology. I would argue that Globalisation is increasing global collaborative work where people travel and come together on a project for the short-term. This trend is already prevalent in show business, journalism and the fashion world and even in the technology industry. As it continues to develop the need for people to arrive on form and ready for business becomes more obvious. Even without going that far the multinationals who spend large sums of money to recruit the best they can find want them to maintain their performance edge when they are sent half way around the world on the company’s business. It is common knowledge that it is no longer enough to just book a business class seat and expect the employee to arrive well.

As the travel industry players and the corporate world become more cognizant of the costs of travel related stress and jet lag, quantifying it in terms of the bottom line becomes a useful yardstick. The aforementioned AirPlus Traveller Productivity White Paper and the Carlson Wagonlit Solutions Stress Triggers for Business Travelers White Paper (which includes the Travel Stress Index tool) are two attempts to put a perspective on the scale of the problem. How the data in both of these tools is put to use is a question for the corporations individual fliers as well as the airlines and the travel industry intermediaries. For airlines at least it seems the battle lines are drawn, with the rollout of the latest offerings from Boeing and Airbus creeping into the stocks of most major players the focus is moving away from the hardware (the planes) to the software (customer service and deliverable product enhancements) this last category could potentially include any number of health initiatives to make sure business frequent fliers arrive well.

Cited Works

“American Express Survey Finds Majority of Global Business Travelers Balancing Work and Play While on the Road” – The Plane Facts (Infographic)

AirPlus. Traveller Productivity: How to tailor your travel policy to improve traveller performance (White Paper) PDF File.

Carlson Wagonlit Solutions – Stress Triggers for Business Travelers: Traveler Survey Analysis (White Paper) PDF File.